FER are as passionately involved with their customers as they are with their latest collections. Always aware of the target group, FER knows what is trending today and is already creating tomorrow's fashions.
FER stands for quality and their products are exclusively European from design, choice of materials and production through to delivery to their clients. Their goal is to reinvent fashionable blouses and shirts to be lightweight and unpretentious to attract new customers and turn them into long term advocates of the brand.
They also have a reputation for keen pricing and ensure their collections are offered at very reasonable prices. FER believe that every woman should be able to afford smart, on-trend, quality clothes whatever their income bracket.