Victoria Lane Fashions  
  Victoria Lane Shop  


This will be the last newsletter of this lockdown - and of any lockdown we sincerely hope!

The last three months have been hard on us all and like any small business we have had to come up with ways to keep ourselves and the business going. That's why we are so incredibly grateful to our loyal customers who have called us, visited us on-line and social media and most importantly, kept buying, even though they couldn't visit the shop. We can't wait to see you all again in person.

The good news is we have had so many lovely clothes arrive in shop. Last time we told you about Rabe and Golléhaug but since then parcels from ERFO, Kris, Just White and Saint James have been delivered and in them are some super clothes in this season's colours and styles. See below for details and pictures.

We haven't got the paint pots out this time but we have made a few changes to the layout of the shop. Last year we introduced a trouser bar which proved so popular that we have made it bigger to hold more stock and give you a larger choice of styles and colours. We have left the counter in the corner in front of the trouser bar as this worked well but have moved the chairs to the central area which makes the shop look more spacious and gives our customers more personal space. Our final job is to visit a local nursery for plants to brighten up the area outside our front door.

And then we will be ready to welcome you back into the shop. Don't forget the date: Monday 12 April from 9.30am - 4pm. There'll be plenty going on so make sure you get into the shop as soon as you can. We are really looking forward to seeing you again.


  Victoria Lane Shop  


What have we got planned for you?



Obviously we are eager to show you the lovely new spring and summer stock that has arrived during the last couple of months so please come and join us for a coffee or a glass of fizz while you take a look around the shop. There will be plenty to see from your favourite designers.

Our visitors will also have the added bonus of advice from Vicki and her team who, as personal shoppers, will be able to help with finding the perfect outfit for any occasion or just a few items to liven up last year's wardrobe.

You will be able to try on anything that takes your fancy and you won't have to wear gloves to do so but we do need you to continue wearing your face mask and use sanitiser on your hands as you enter the shop.

In our second week of opening we are planning to start holding small 'bubble' shows, using the same format as those we ran last year. Our in-house model will join us to add the personal touch with up to four guests in bubbles of two or four and we'll obviously be using Covid secure procedures to keep everyone safe and healthy.

If you would like to join us for one of these then you must book in advance; we are planning to hold them twice per week but with such small numbers of guests at any one time places will be at a premium.You can call us in the shop now on 01423 709 267 and put your name on our guest list. As usual we are asking for a small non-refundable advance deposit of £5 per person which will, however, be redeemable against any purchase made at the show. We'll confirm your dates nearer the time.




What's new in the shop?



Receiving parcels from our suppliers has become a great event. With the new rules around Brexit we never quite know what is coming and when, so we are constantly getting lovely surprises. Among those this month have been deliveries from ERFO, Kris, Just White and Saint James, all very popular names at Victoria Lane.

ERFO have sent in some of their lovely short sleeve jersey blouses, this year featuring spots and patterns in vibrant colours. Easy to care for, these wear well with both trousers and skirts and will make you stand out from the crowd.


  Victoria Lane Shop  


Kris have gone mellow with a lovely seasonal yellow, paired with summer camel and white; alternatively you can choose mint, pink or powder blue teamed with classic navy. The collection includes textured cardigans, sweaters in striped or textured plain knits and pretty striped T-shirts.


  Victoria Lane Shop  


Saint James have sent us some of their signature cotton Breton striped T-shirts plus a selection of fabulous summer jackets. These are always popular with our customers.


  Victoria Lane Shop  


Just White have given us beautiful plain white and striped shirts, all with a colourful overlay plus a vibrant patterned jacket in one of this year's top colours - navy blue. There's also a printed khaki story in a two piece and 100% cotton knitted shirt.


  Victoria Lane Shop  


And of course, we have several Rabe and Golléhaug collections in the shop too, so there will be plenty of choice for you.

However, it is worth repeating one piece of fashion advice for 2021. If you are looking for a particular piece or you see something you really like, buy it while you see it or you may miss out. Because of the difficult circumstances this year, it is very unlikely that shops will be able to get much replacement stock.






We're talking trousers in this month's blog and without a doubt the best selling trousers in our shop are pull-ons; in fact, we are sure the majority of our customers will be buying at least one new pair this summer.

Read on to find out what we have in stock Read More



Saying goodbye to our postcards



One of the things that has come out of the last year and the lockdowns has been the realisation that the large majority of our customers now communicate via email. As we are also in the process of updating our own communications this seems the perfect time to make some changes.

We have therefore decided to cut back on the number of postcards we send out for events.

In future we will be advertising our fashion shows, special showings and sales via personal emails to our customers. Don't worry, please. This will only be one or two per month as we don't like being overloaded by sales messages either.

As a newsletter subscriber you will automatically receive our events mailing which we hope you will find useful. And of course, you will still be able to unsubscribe from our mailings at any time you want.



Let's get social



Back to our Instagram feed where last month we celebrated our 500th follower. We don't look for fast growth in any of our social media accounts; we prefer to attract followers who are genuinely interested in Victoria Lane Fashions and the clothes we sell, known in the business as organic growth. If you know anyone who fits that description but is not currently following us on Instagram, Twitter or Facebook, please do forward our posts so they can take a look for themselves.

If you're a Facebook follower you may also recognise these posts as we have linked the Instagram and Facebook accounts together so nobody misses out, whichever of the two social media platforms you follow. Our Twitter feed carries similar posts but not always on the same day. Here's what we've been talking over the last few weeks.



24 February

Navy is a popular colour this spring. Here Rabe have teamed it with cornflower blue and sunflower yellow in a pretty and very practical spring sweater. Call Vicki on 01423 709 267 for sizes and price. Order today and you could be wearing it this weekend.



  Victoria Lane Shop  


26 February

Here's Vicki to tell you about the newly dressed models in the shop window this week. Call 01423 709 267 for details of sizes and costs. Orders delivered by hand in Harrogate or posted to the rest of the UK. The shop may be closed but Victoria Lane is definitely open for business.

Play Video



1 March

Recognise the saying: March - comes in like a lamb, goes out like a lion? Good thing we decided to hold back a rail of winter sweaters so you won't be cold when the weather changes. Golléhaug and Rabe, all at half price so worth buying one or two now for next winter. In fact, why not buy early for Christmas? Call Vicki on 01423 709 267 for sizes and prices.


  Victoria Lane Shop  


3 March

Loving the new spring stock from Rabe. Polo shirts in navy, cobalt and green stripes. Work with so many different outfits. Call Vicki on 01423 709 267 for sizes, prices and to order now.


  Victoria Lane Shop  


4 March

Welcome to all our new followers. Thank you for joining us; we're delighted to meet you. With the changeable weather we're having we're showing a mixture of winter and spring fashions right now. Looking forward to spring and early summer here are some super T-shirts from Rabe. Navy and white stripes with placement prints or florals in three quarter and short sleeves. Call Vicki on 01423 709 267 for details and prices. Collect from the shop, local deliveries by hand or post.


  Victoria Lane Shop  


9 March

We're talking new stock this week. Look what arrived in the shop yesterday; a huge box full of gorgeous new clothes from Just White! Spring is just around the corner and here are some super shirts to refresh your wardrobe. Call Vicki on 01423 709 267 for sizes and prices.


  Victoria Lane Shop  


10 March

Look what else we found in the Just White box! Beautiful striped shirts with a colourful overlay and a vibrant patterned jacket in one of this year's top colours - navy blue. Both available from the shop today. Call Vicki on 01423 709 267 for sizes and prices.


  Victoria Lane Shop  


11 March

Coming soon. New from Kris. Cool lightweight sweater in this year's spring colours of navy and mint. Limited stock. Call Vicki on 01423 709 267 now to reserve one.


  Victoria Lane Shop  


16 March

A couple of ideas for cooler days: two lightweight sweaters from Rabe with blue Robell and black Toni trousers. Smart and oh so comfortable. Call Vicki on 01423 709 267 to check sizes available.


  Victoria Lane Shop  


18 March

Just arrived in the shop from Kris Fashions. Twin to the mint and navy sweater we showed you last week, this time in summer camel and white. The collection also includes camel and mellow yellow textured cardigans and a fab striped sweater in all three colours. Call Vicki in the shop on 01423 709 267 for prices.


  Victoria Lane Shop  


19 March

Yay, it's Friday! Time for a quiet snooze at home while Mum is busy working in the shop taking orders and getting everything ready to re-open again. Just over three weeks to go! We can't wait. Jen and Poppy xx


  Victoria Lane Shop  


23 March

Summer is on its way. Clocks go forward at the weekend. Here are three T-shirts from Saint James to refresh your wardrobe. Call Vicki for these and other wardrobe treats. 01423 709 267 


  Victoria Lane Shop  


24 March

Just arrived from ERFO. Short sleeved jersey shirts in vibrant colours and patterns. Brighten up your day and your wardrobe. Call Vicki on 01423 709 267 to order in time to wear at Easter.



  Victoria Lane Shop  


26 March

A happy Vicki! More deliveries of new stock in time for opening on 12 April. This one from Saint James with fab summer jackets and cotton Breton striped T-shirts.


  Victoria Lane Shop  


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  Victoria Lane Shop  


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Victoria Lane Fashions
124 - 126 Kings Road, Harrogate, North Yorkshire, HG1 5HY

01423 709 267