Victoria Lane Fashions  
  Victoria Lane Shop  

 

We're back - and more importantly so are you, our lovely customers. It is so good to see you all again and catch up with your news.

So far you all seem very happy with the arrangements we've made to keep you safe, giving us a lot of very positive feedback. It seems you like our new light and bright decor and approve of the one way system through the shop which allows you to look at all the fab clothes while staying safe in your own personal bubble. You also love the new clothes which have arrived during lockdown and are keen to fill the gaps in your summer wardrobes.

We've only been open for two weeks and yet things are changing again. New social distancing rules have been announced and we are now looking at how we can adapt our floor plan to keep it safe and allow more than two customers in the shop at the same time. We'll keep you posted on that; follow us on Twitter or Instagram for our latest news.

If you aren't a social media fan but are happy to receive occasional additional emails with news, such as changes to the shop or photos of new clothes, please do give us your contact details when you are in the shop or send us an email to enquiries@victorialanefashions.co.uk and we'll add your name to our growing 'fanbase' list. This is a completely different database from the newsletter mailing list and we intend to keep the two entirely separate. Don't worry, we won't be bombarding you with emails whether you choose to be on one list or both.

 

  Victoria Lane Shop  

 

Life returning to normal

 

 

It's great to see the Kings Road district of Harrogate come back to life again. Regal Greengrocers have been the sole beacon of light on our parade of shops for the 12 weeks of lockdown; it must have been very lonely and we are grateful to them for keeping the area alive.

Now Regal Florists, have opened again with their beautiful flower arrangements, the lovely Shine gift shop is open to solve your present buying problems and Santar Deli is back with their tempting take away food and drinks. Our terrace will very soon be complete when Kingsgrove Hair and Beauty re-open next month.

One big advantage of shopping in the Kings Road district is the free parking right outside our doors; with parking in the centre of town restricted at the moment this will definitely make shopping easier for you.


 

 

What's next?

 

 

If you haven't been in to see us yet you can get a flavour of our new stock further down the page in our Social Media section. Rabe, Just White and Habella have now sent us more stories from their summer collections so if you have been in shop already you may well find we can still surprise you with new skirts, blouses, tops and two pieces in a variety of styles, patterns and colours.

Round about now we are usually talking about going to Germany to choose the clothes that you will be wearing next spring and summer. But that's isn't going to happen this year and we don't know how or when we be able to start buying.

We have heard rumours that the fashion brands may be ready to show their new designs in early September but whether we will be able to go to Germany to see them is still very much under debate. It doesn't just depend on restrictions in the UK; we also need to be take account of what is happening in Europe as some countries are experiencing second waves of the virus.

Our Autumn / Winter stock has also been delayed as many of the manufacturers closed down for several weeks and are still in the process of ramping up production. We are hopeful that the Autumn collections will begin to trickle in towards the end of August, a month later than normal. However, we don't know for certain at the moment. We will keep you updated.

In the meantime we still have some gorgeous summer stock on the rails and the sun has arrived just in time for us to show off our new clothes as we start going out to meet up with old friends.

 

 

Why so many names?

 

 

One of the most popular items in the shop at the moment are short trousers, a staple in summer wardrobes and offered in a wide range of styles and colours. But there are so many different names for them!

Read our blog to learn more about crops, capri pants and cut-offs. Read our Blog

 

 

Let's get social

 

 

So what have we been talking about this month? Here are some of the posts from our Twitter account. Do you follow us?

 

 

Tuesday 2 June:

Finally, good news! Two weeks today, on Tues 16 June, we plan to re-open Victoria Lane Fashions. Hurrah!! Obviously there will be some changes and I don't have enough characters to tell you all so why not pop over to http://victorialanefashions.co.uk/blog to get the details.

 

  Victoria Lane Shop  

 

Wednesay 3 June:

As promised, here are today's sale page items. Who guessed it might be Rabe again? These are such pretty, easy to wear and easy to care for summer tops from the Jamaican and Hamptons collections, both priced at £59.

 

  Victoria Lane Shop  

 

Friday 5 June:

We've just received a fabulous collection of two piece jackets and tops from Just White. Stand outs are this summer lace printed jacket and cami in pink, turquoise and white and a jacket and cami in a bright floral print.

 

  Victoria Lane Shop  

 

Tuesday 9 June:

We're making progress towards re-opening our Kings Rd shop next Tuesday. Here's a sneak preview of what awaits our customers: minty fresh Basler chiffon pleated skirts, silky knit sweaters & water print T-shirts really hit the spot.

 

  Victoria Lane Shop  

 

Wednesday 10 June:

Countdown to re-opening day - Day 6. We plan to show you a few of the delicious clothes that will be waiting for you on our rails. Here is a fab colour combo of white, turquoise and navy; tops by Rabe, trousers by Robell, jacket from Green Goose.

 

  Victoria Lane Shop  

 

Thursday 11 June:

Countdown to re-opening Day 5. Prepping for decorating: clearing the shop before we get started on the painting. Note to self: must check out the pink collection in bottom right of photo. Looks gorgeous.

 

  Victoria Lane Shop  

 

Friday 12 June:

It's Countdown to reopening, Day 4. Here are two more pretty summer dresses from Rabe. That makes six in total, all easy to wear, easy to care for and hanging on our rails on Tuesday morning. Limited stock so don't miss out.

 

  Victoria Lane Shop  

 

Monday 15 June:

We are so excited. Only one day to go before we open our doors again. We're ready, the shop is ready, even the model is ready! There are free gloves so you can touch the clothes plus masks, sanitising spray, gels and wipes. We're looking forward to seeing you soon.

 

  Victoria Lane Shop  

 

Thursday 18 June:

Today we're loving the new cool blue collection from Habella. A soft fitting jacket and matching trousers combined with silky printed tops add to the summer spirit. Let's make the most of the warm weather while we can.

 

  Victoria Lane Shop  

 

Friday 19 June:

Had a fantastic week catching up with all our friends. There's been a fabulous reaction to our new colour scheme, everyone is happy with our precautions and the new stock from Rabe and Just White is very popular! Thank you so much for putting your trust in us.

 

  Victoria Lane Shop  

 

Tuesday 23 June:

Good morning. How's this for coincidence? Two friends came to the shop together then separated to look at all the lovely clothes on the rails. What did they both choose? Identical tops from Habella. Snap!

 

  Victoria Lane Shop  

 

Wednesday 24 June:

Our window this week features a new and very different Rabe collection: navy and white jersey wave tops. We've paired them with a crisp white summer skirt and cropped trousers from Robell. Just right for this lovely sunshine.

 

  Victoria Lane Shop  

 

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  Victoria Lane Shop  

 

We do hope you enjoy our monthly newsletter. Would any of your friends or family also like to receive a copy?

Why not point them in the direction of our website (www.victorialanefashions.co.uk/mailing-list) where they can complete the application form, the first step of a two stage process. Their welcome email will have full details of how to confirm their registration and once they have done that they will be on our monthly mailing list.

Obviously you and they can cancel the membership at any time. Just send an email to enquiries@victorialanefashions.co.uk and put 'Newsletter cancellation' in the subject line.

Please note:

Due to the new Data Protection laws we are only allowed to send our subscribers a copy of the newsletter if they have:

  • Completed a registration request
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We can also reassure you that your data is safe with us; we don't pass any details on to anyone!

 

 
 

Victoria Lane Fashions
124 - 126 Kings Road, Harrogate, North Yorkshire, HG1 5HY

01423 709 267


www.victorialanefashions.co.uk