28 April 2021

How lovely it is to be able to organise events again. We know how much you love them - and so do we! There's always added excitement in the shop when we're putting a show together and a real buzz on the days when we share our new stock and ideas with our friends and customers.

Victoria Lane

Our cautious start with small 'bubble' shows in April has proved very popular so we have decided to continue them for the next few weeks, giving even more people a chance to join in. Our aim is to help you update and renew your wardrobe following the long, hard months of lockdown. We appreciate that you might not want to completely clear your rails and start again but we can certainly show you beautiful spring and summer fashions that will add a zing to the basics and refresh your colour palettes.

With our in-house model joining us to add the personal touch, each show can have up to four guests, in bubbles of two or four and we will be using Covid secure procedures to keep everyone safe and healthy.

If you would like to join us for one of these then we must ask you to book in advance; we are planning to hold them twice per week but with such small numbers of guests at any one time places will be at a premium.You can call us in the shop now on 01423 709 267 and put your name on our guest list. As usual we are asking for a small non-refundable advance deposit of £5 per person which will, however, be redeemable against any purchase made at the show. We'll confirm your dates nearer the time.

However, we recognise that not everybody is ready to be part of an audience just yet so why not come and join us for a coffee or a glass of fizz while you take a look around the shop. There will be plenty to see from some of your favourite designers including Rabe, Golléhaug, ERFO, Saint James, Kris and Lebek.

Our solo visitors will also have the added bonus of advice from Vicki and her team who, as personal shoppers, will be able to help you find the perfect outfit for any occasion or just a few items to liven up last year's wardrobe.

You will be able to try on anything that takes your fancy and you won't need to wear gloves to do so but we do need you to continue wearing your face mask and ask you to use sanitiser on your hands as you enter and leave the shop.

Whichever way you choose to visit Victoria Lane we look forward to seeing you again soon.

Victoria Lane


One of the things that has come out of last year and lockdowns has been the realisation that the large majority of our customers now communicate via email. As we are also in the process of updating our own communications this seems the perfect time to make some changes.

We have therefore decided to cut back on the number of postcards we send out for events.

In future we will be advertising our fashion shows, special showings and sales via personal emails to our customers. Don't worry, please. This will only be one or two per month as we don't like being overloaded by sales messages either. And you will be able to unsubscribe from our mailings any time you want.

So to continue receiving advance notice and invitations to our events please make sure that we have your email address. If you send us an email to we will add your name to our database and reply to acknowledge receipt of your mail. Alternatively, next time you are in the shop simply give us your email address and we will add it to our ever growing list.

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